Sarah Sheard's Thoughts and Theories

Friday, February 06, 2009

Attention, the Rare Commodity

It used to be, in the 60s through the 80s, that Knowledge is Power.

Things have changed. Now, knowledge, or at least data and information, are everywhere.
It's even easy to find, thanks to Google (and other search engines).
It's easy to write: everyone is an author, a blogger, a commenter.

What is rare now is attention. You cannot pay attention to all the knowledge in front of you. You need to focus.

Ads steal your attention. Furthermore, it seems they have pretty much given up on giving you knowledge in return.

But: to make money, you have to have people's attention. How to get it?

Over time, become someone they trust. Someone who collects knowledge that is right for them. Someone who respects their busy lives and doesn't need a lot of hand-holding. Someone they come to to simplify their lives.

Then you have them.

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